Markup Calculator
Calculate markup amount, selling price, and the equivalent profit margin.
Enter your details
Your result
Selling price
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Markup amount
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Equivalent profit margin
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Enter your assumptions to see a short result summary.
How it works
- Markup measures the amount added to cost when setting a selling price.
- Selling price equals cost plus the markup amount.
- Profit margin is different from markup because margin is measured against selling price rather than cost.
Markup Amount = Cost × Markup %
Selling Price = Cost + Markup Amount
Profit Margin = Profit / Selling Price × 100
Frequently asked questions
Is markup the same as profit margin?
No. Markup is measured against cost, while profit margin is measured against selling price.
Can markup exceed 100%?
Yes. A markup above 100% means the amount added is greater than the original unit cost.
Does markup include overhead or taxes?
Only if those amounts are already included in the cost you enter.
Disclaimer
This calculator provides simplified pricing estimates for general business planning. Actual pricing decisions may need to consider overhead, taxes, fees, discounts, competition, product mix, channel costs, and accounting treatment.